Based on the survey, Spokane, WA edged out 99 other towns across the country to top the Boldest Towns list. When they’re not arm-wrestling strangers (26 percent have), “Spokanites” are taking chances in various aspects of their lives: nearly half of those questioned have tattoos and more than one in three have dated a friend’s ex. They’re also taking chances in the workplace: 59 percent have called in sick to work when they weren’t; 57 percent have left their job without another one lined up; and 39 percent have started their own business. Not to mention, nine percent took the term “bold” to another level in their office…by dating their boss!
Apparently the spirits company surveyed 10,000 men in the country's 100 largest cities, and Spokane's men were the ... "boldest." Or something.
Read more on Jim Beam's press page.