It only took 48 hours to blow up.
Spokane filmmaker Adam Harum, a co-creator of the locally-produced sci-fi web series Transolar Galactica, wasn't expecting his parody remake of the 50 Shades of Grey trailer — in which he splices Lord of the Rings wizard hero Gandalf the Grey (Ian McKellen) in place of the overhyped BDSM film's male lead character Christian Grey (Jamie Dornan) — to gain much traction. But since he posted the video on a few blogs and Reddit two days ago, it's gathered up an impressive
(as of this posting) 80,500 144,800 views on YouTube.
Several thousand of those more recent clicks are in part thanks to a pick-up by the Onion's (not fake) entertainment news site, the A.V. Club.
The parody took three hours for Harum, an audio engineer for local studio ILF Media, to produce and while he didn't think it would "go viral," he decided to try an online social experiment, posting it on various sites, then sitting back to see if it would take off.
"I try the same channels to get my work out there, and I used the same pattern I've always done with my content of where, what time and what sites," he explains. "This is one of those things that is easily digestible and quick and fast, and people could easily click and share," unlike some of the professional video work Harum says he's shared through similar channels.
"It's been interesting to see the process," he says. "Most people don't get to see how this type of online content works, and the way Google and YouTube allow you to track data."
And for those wondering, Harum says he indeed saw 50 Shades of Grey in theaters.
"It was hilarious. One of the greater comedies that's recently come out."