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CBDs are washing over America

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CBD is the fastest growing phenomena in health and living, not just in medicine. The nonpsychoactive cannabis extract offers aid in conventional pain management and inflammation, but it's being touted as a possible remedy for depression, anxiety, insomnia, skin damage and even cancer.

But the lengths to which CBD effectively helps these issues are often unknown. As a newer product, many companies and producers are trying to push their good as a blanket aid. And while there is no mind-altering high to CBD, your body does feel better. The way that a warm bath freshens your skin and hikes your inner temperature. Others claim that the effects on the body and the mind are similar to a productive meditation session.

"Right now, CBD is the chemical equivalent to Bitcoin in 2016," New York advertising director Jason DeLand tells the New York Times in a recent article titled "Why is CBD Everywhere?" "It's hot, everywhere and yet almost nobody understands it."

In the article featuring DeLand, writer Alex Williams highlights the precarious movement of CBD-product attention shift from medicinal pain relief to fashion-forward luxury goods akin to the millennial avocado-toast craze.

"CBD seems to have found its natural target audience among the vegan-curious creative professionals..." Williams writes.

The marketing approach for CBD appears to be the yin to recreational cannabis' yang. Where nonmedicinal legalization arguments have tried to minimize the harm of toking up and getting inebriated, CBD advocates push for their goods as a cleanse of such hedonism.

Coca-Cola's plan to enter the CBD healthy-living game is to offer a detox beverage for those who want added bliss to their Vitaminwater or Dasani. Beverage companies are already offering CBD detox drinks that are viewed as hangover cures.

Almost paralleling the conscious capitalism craze that heralded companies like TOMS shoes as a way to take part in fashion while also throwing money at a social issue, CBD has entered even the beauty product market in what will likely be the hippest choice for the Burning Man and Coachella-approved looks.

But even many skeptics acknowledge that the extract is probably a better alternative to the hyper-processed and potentially unhealthy beauty products that are out there. Even if it is a fad, having a more natural ingredients list ultimately is a positive as we begin seeing inorganics take their toll on health. ♦

The original print version of this article was headlined "The Green Wave"